The water park industry has developed rapidly in recent years. Not only big cities and second- and third-tier cities, but even some cities and towns have emerged water parks. The emergence of water parks has made many tourists more entertaining options, especially in hot summers. Water park equipment is one of the reasons that attract tourists to play. However, now that the water park industry has entered a period of intense market competition and survival of the fittest, how can water parks improve profitability in the future?
First of all, to extend the opening hours of the park, the peak season of the water park management is usually 7, 8, and 9 months. This is of course affected by the season, although the demand for water is also generated by the season. For example, an indoor water park can effectively extend the playing time, thereby prolonging the operating time of the water park, thereby increasing the revenue of the water parks and further increasing profitability.
Also, increase passenger flow during peak season. At present, the passenger flow during the peak season of the water park has become saturated. The outdoor water park is suitable for activities from July to September each year. The rest of the time is limited by the water temperature and cannot be carried out. Therefore, the extension of the opening time is limited by the season. The main method to solve the seasonal limitations of water parks is to build large indoor water parks and extend water activities by constant means to increase passenger flow.
New topics can also be added. The constant increase of new themes is a good way to attract new tourists to keep old tourists, and more to find equipment manufacturers with excellent water parks, and regularly add new equipment and new themes. This can solve the immense loss caused by idle land, idle people, and idle equipment. It is a good way to solve the smooth transition of the water park industry, and it can also maintain the attraction of water parks for tourists.
Select water park equipment according to local consumption characteristics. The preliminary planning for the construction of a water park requires market research, including the selection of different types of facilities for large and medium-sized water parks in surrounding water parks, and the analysis of the age and preferences of tourist groups. The first step is to set the proportion of stimulating equipment and family relaxation projects, and then According to their own funds to be screened and selected cost-effective amusement equipment, this highlights the personalized water park, on the other hand to meet the needs of tourists' preferences. At the same time, in the ratio of water park equipment in each area, at least one or more key projects should be considered in each area, which is more conducive to the diversion of tourists and attracting more tourists.